Internal · DVMH Group · Confidential
Meridian™
× Vendor Success Studio
The commercial & operational interface — how the two products converge on one funnel.
INTERFACE DOC v1.1 · UPDATED 2026-05-11 · INTERNAL ALIGNMENT WALKTHROUGH
The relationship at a glance
One funnel, two products, one launch partner
Vendor Success Studio
Education program @ Studio 360 · for Expo vendors
▼ embeds early-access Meridian™ in the day-of offer
Meridian™
Intelligence Unleashed · white-label content engine
▼ vendors convert via the Meridian Cohort (Session 3)
Meridian™ Subscription
Founding pricing · locked for life
Studio → Cohort → Subscription. Each stage feeds the next.
Naming · do not conflate
Three names that get mixed up
| Name | What it is | Role |
|---|
| Colorado Springs Health & Fitness Expo | The vendor expo Sandi runs | The event the Studio is built around |
| Colorado Strong Fitness Competition | A separate fitness competition Sandi runs | Not the Studio's host event |
| Studio 360 | DVMH brick-and-mortar production studio | The physical venue for sessions |
⚠ "Iron Strong Expo" is deprecated. Don't use it.
The Studio vendor offer · Session 2 · Meridian-powered
Four deliverables, on the day
01
Vendor Intelligence Brief
Custom strategic doc from intake answers. Theirs forever. = one Meridian™ Strategy Brain.
02
Three AI-Ready Content Prompts
Engineered for their brand, audience, voice. Drop into any AI tool → on-brand content.
03
Brand Strategy Field Guide
Condensed playbook — how to think about their brand like a strategist.
04
Free Professional Headshot
Co-branded Studio 360 / Cinegraph bonus. On-site only. Not a Meridian™ deliverable.
Guardrails
What the Studio offer is not
- ✗ Not three working sessions of brand strategy (if Sandi's emails say this — it's a misframe, fix before send)
- ✗ Not access to the full Meridian™ product (one Brain, not the four-Brain system)
- ✗ Not a free Meridian™ subscription
Why it's built this way
- Three artifacts ship once and stand alone — no ongoing live time, so it scales.
- The Brief gives vendors something tangible they own regardless of enrolling.
- The artifacts create the value gap the Cohort offer closes at Session 3.
Venue & delivery model
Studio 360, Colorado Springs
Delivery
- In-person by default, capped at room capacity
- Virtual fallback if registration overflows; hybrid supported
- Headshot is in-person only (on-site capture)
Why it matters for Meridian™
The vendor experiences Meridian™ output inside a Studio 360 package — alongside a Cinegraph headshot. Their mental model is "the Studio experience," not Meridian™ in isolation. The Cohort offer must position Meridian™ as a continuation, not a new product.
The paid conversion offer
The Meridian Cohort
Founding-tier paid entry point. Offered in person at Session 3 — not advertised on the Studio landing page.
Cap
20 founding members, all tiers combined
Duration
2–3 week guided onboarding program
Mechanic
Founding tier + structured onboarding + cohort dynamic
Commercial mechanic: one-time fee covers the four-Brain build + guided onboarding. Vendor exits onto a paid subscription at their founding price. After Cohort 1 closes → standard self-serve onboarding at standard pricing.
The value gap
Studio (free) vs. Cohort (paid)
| Studio — free | Cohort — paid |
|---|
| 1 Strategy Brain (as the Vendor Intelligence Brief) | Full four-Brain build: Strategy + Copy + Visual + Audience Psychology |
| 3 prompts | Configured live Meridian™ instance they log into |
| Brand Strategy Field Guide | AI Content Guide — the synthesized operating manual |
| Headshot | Monthly brief quota at their tier |
| — | 2–3 weeks structured onboarding + peer cohort |
| — | Founding subscription pricing locked for life |
Pricing · locked
Meridian™ ongoing subscription
| Tier | Name | Monthly | Quarterly | Annual |
|---|
| 1 | Starter | $49 | $118 | $470 |
| 2 | Growth | $129 | $310 | $1,238 |
| 3 | Pro | $299 | $718 | $2,870 |
| 4 | Enterprise | Custom · min $599/mo |
Committed terms carry a 20% discount. These numbers are locked — they match the tier_limits source of truth.
Pending — not yet locked
Meridian Cohort entry — working band
| Tier | Cohort entry (one-time) | Monthly after (founding, locked) |
|---|
| 1 — Starter | $297 | $49/mo |
| 2 — Growth | $597 | $129/mo |
| 3 — Pro | $997 | $299/mo |
The band, not the number — constraints
- Ceiling: ≤ ~$1,500 (one month of a freelance contractor) — above that they hire a human.
- Floor: ≥ ~3× one month subscription, or there's no logic in it being separate.
- Standalone: must be defensible on the four-Brain build + AI Content Guide + onboarding alone.
- Independent of AIQ Cohort pricing ($97/$197/$297/$497 does not apply here).
Shared launch context
One partner. Two launches. One voice.
Launch partner — Sandi Griffin
- Owns Sandi Griffin Fitness + the Colorado Springs Health & Fitness Expo
- Also runs the Colorado Strong Fitness Competition (separate)
- Meridian™ launch partner via Griffin-Door
- Sole offerer of the Vendor Success Studio
Timeline — 2026 Expo cycle
- Studio sessions: Jun 30 / Jul 7 / Jul 9 (date conflict — see open items)
- Cohort runs: Jul 14 → Aug 4
- Expo = live Meridian™ sales demo (booth) + Studio's culminating event
- Venue: Studio 360, Colorado Springs
Live demo vehicle
Griffin-Door
The live, production proof-of-concept — and the implicit reference for what Studio vendors receive (at smaller scale).
sgf-prompt-builder.pages.dev
Status: live, production · static index.html — separate from the SaaS build.
Remember
Griffin-Door is a client instance, not the product. Sandi is a launch partner, not a stakeholder. Meridian™ stays platform-agnostic.
Escalate — do not resolve in product threads
Open decisions before public launch
| 1 | Naming — does the deliverable carry "Meridian™" publicly, or a Studio name + attribution? |
| 2 | Scope of "early-access" — confirm the four-artifact offer as the locked spec. |
| 3 | Conversion path — what happens to the Brief/prompts if the Cohort is declined? |
| 4 | Cohort entry pricing — lock $297 / $597 / $997 or supersede. |
| 5 | EDC attendance discount — flat % or graduated by sessions? Which tiers? |
| 6 | Studio dates — Jul 7/9 (emails) vs Jul 7/8 (memory). One is wrong. |
| 7 | Sandi email correction — "three working sessions" misframe, fix before send. |
| 8 | Studio 360 capacity — confirm number → drives virtual-fallback trigger. |
The throughline
The Studio is upstream of the Cohort.
The Cohort is upstream of the subscription.
When either product makes a decision that affects the other — this interface doc updates first, then the mirrors sync.
DVMH GROUP · MERIDIAN™ — VENDOR SUCCESS STUDIO INTERFACE · v1.1